HealthWyz is a Colorado-based healthcare startup focused on measurement-based care helping patients and providers navigate the health journey with better data and clearer communication.
Branding
The branding was created in concert with the founder of the company. The HealthWyz logo is a combination of two different forms, a medical cross and a butterfly.
But why the butterfly?
The butterfly represents transformation, new beginnings, and freedom. These ideals resonate with the journey of health and healing. It’s also a reminder of the fragility and hope that comes with a change in ones life. The wings of the butterfly tie back to the four pillars of Measurement Based Care: being patient-centered, data-driven, focused on real-time feedback, and tooted in collaboration.
In all, HealthWyz is amazing to make an impact in this industry. They want to help people navigate their health journey with care, innovation, and a sense of possibility.
Web Design
Working with the founding team, I helped establish the early design foundation for the product, a set of desktop-based screens and flows built for simplicity and speed to market. The goal was a clean, functional starting point they could put in front of users and evolve from there.
